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Saturday, 22 January 2011

VIP Art Fair Is Virtually There

VIP Art Fair Is Virtually There - ArtLyst Article image

Review - First Major Online Art Fair Launches

The first online art fair featuring top international dealers, artists and prime location galleries, launched today with overloaded servers and the type of crashes only experienced when trying to buy Lady Gaga tickets online. “Please bear with us, as we work to remedy this situation”; was the frustrating message.

I persevered and managed to have a look at the ‘virtual fair’, cracking into some of the better-known galleries like Gagosian, White Cube and Pace but the slowness made me lose interest before browsing what I really wanted to see, the ‘Emerging’ and ‘Focus’ pages. I will return tomorrow ,as the fair continues for seven days.

The VIP Art Fair operates on a two-tier system. Participating galleries have sent invitations to their client lists, allowing them instant-messaging privileges. This also allows access to a wider variety of works not on show on the horizontally scrolling, virtual stands. The largest booths publicly display 20 works. The remaining 80 works on offer will be by request, opening up a dialogue between client and dealer. Valued clients may chat in private online viewing rooms. Visitors without invitations will be able to browse a limited inventory for free, but in order to view all areas the public must pay $100 for a pass, to see price ranges and interact with dealers, via instant messaging. Read Full Story...

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