The Affordable Art Fair London October 2010

It's late October in London and the frantic Frieze Art fair week has finished. All of the multi-million pound international dealers have left to prepare for Art Basel Miami. So what is left to fill the gap? The Affordable Art Fair! Will Ramsay founded the fair in 1999 with the aim to make contemporary art accessible to everyone, and to show you don’t need to be an art expert or a millionaire to enjoy and buy art. Ten years on The Affordable Art Fair is a leading showcase for contemporary art. Since 1999, these fairs have sold over £100 million of art and had an audience of more than 650,000 visitors worldwide. In 1996 Will opened Will’s Art Warehouse in south west London to bridge the increasing interest in contemporary art and the London gallery scene. By concentrating on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from £50 - £2,500 from a stable of over 150 artists. The response to Will’s Art Warehouse encouraged Will to take his approach to the next level, and in October 1999 he launched the first Affordable Art Fair in Battersea Park.  Read More Fair Details...