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Friday, 17 September 2010

London Design Festival 2010 Complete Events Guide


London Design Festival


18-26 September All Over London

In its eighth year, The London Design Festival is a nine-day celebration of design in the world’s creative capital, London! The Festival is a platform for the widest spectrum of design disciplines, brought together as a unique and accessible programme. It is an internationally renowned annual festival opening this Saturday, 18th running through the 26 September. Last year was a big one: over 200 commissioned installations and exhibitions, more than 150 launches, private views and parties…Confirming our position as a creative capital to be envied Mayor of London, Boris Johnson stated: “The London Design Festival offers an outstanding showcase of some of most exciting design anywhere in the world. Amidst international competition and as we move out of the downturn, it is imperative we continue to support design and celebrate its importance to our city.”
Technology is playing an increasingly important role in design, and the London Design Festival is hosting several new digital design studios. Trafalgar Square will be transformed by Outrace (above), an interactive installation by the award-winning duo Clemens Weisshaar and Reed Kram. The pair has created software that will allow visitors to send SMS text messages to the mechanical tentacles of six industrial robotic arms borrowed from the production line of the car-maker (and installation sponsor) Audi. The synchronised robots will then write the messages in light traces that will be recorded using specialist high-definition video equipment and published online. Until September 26.
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